About 6 months ago, I was reading a lot of articles that said something to the effect of: as the market slows down it will become very important to price properties very carefully. Pricing it too high will make it sit forever and then the seller will likely have to lower the price below where he could have sold it in the first place had it been priced correctly. I said this myself and the market proved it to be correct.
More recently, I've heard/read similar rhetoric with a slight modification. Now the line goes: pricing and marketing are extremely important in order to ensure that your property sells.
I still agree, however what I have been seeing from many properties represented by beautiful agents driving fancy cars, is that they have subconsciously left out the first part of the admonishment above and are simply relying on their looks, staging and some cookies in the oven to make people buy.
We'll see if this really plays out in the market, but my guess is that people who hire these agents and are not careful about how they price their properties will pay for it.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment